Let's Begin Your Creative Journey!
Let me tell you about Rajesh...
Rajesh works in a Mumbai IT company. Every day, he follows the same routine - same route to office, same lunch spot, same way of writing code. One day, his manager gave him a tough problem: "Our app is good, but users are leaving after one week. How do we keep them?"
Rajesh tried his usual methods - adding more features, making it faster. Nothing worked! He was stuck. Why? Because he was using the same old thinking patterns.
Then, during a tea break, he noticed something interesting. His colleague was showing photos to friends on her phone, and everyone was engaged for hours! Suddenly, Rajesh had an idea - "What if our app had a social sharing feature where users can share their progress with friends?"
This simple idea increased user retention by 65%! This is creative thinking - looking at problems from a fresh angle!
Creative thinking is like opening new windows in your mind. It means:
Ratan Tata saw a family of four on a scooter in rain. Normal thinking: "They should buy a car." But cars were expensive! Creative thinking: "What if we make a car that costs like a scooter?" Result? Tata Nano - the world's cheapest car! That's creative thinking in action!
Creative thinking uses BOTH sides of your brain together!
Logical Thinking
Creative Thinking
✨ Best Results = Left Brain + Right Brain Working Together! ✨
| Normal Thinking | Creative Thinking |
|---|---|
| Follows rules strictly | Questions rules, finds new ways |
| "We always did it this way" | "What if we try something different?" |
| One correct answer | Many possible solutions |
| Stays in comfort zone | Explores new possibilities |
| Stops at first solution | Keeps searching for better ideas |
The Problem: Dabur wanted to sell honey in rural India, but people didn't trust packaged honey. They thought it was fake.
Normal Thinking: Advertise more, reduce price, hire more salespeople.
Creative Thinking: They created transparent packaging so people could SEE the honey. They also started a campaign where local village leaders tested the honey in front of everyone!
Result: Sales increased by 40% in rural areas! They understood the real problem (trust) and solved it creatively!
Question 1: What is creative thinking?
Question 2: In the Tata Nano example, what made Ratan Tata's thinking creative?
Question 3: Which brain side helps with creative thinking?
Challenge: During lockdown, restaurants were closed. Food delivery stopped.
Creative Solution: Zomato started delivering groceries! They thought, "People still need food items. We have delivery network. Why not use it differently?"
Lesson: When one door closes, creative thinking opens new windows!
Before moving to Module 2, think of one problem you're facing at work right now. Write it down. In the coming modules, we'll learn techniques to solve it creatively!